Steve Sammartino, who escaped his cubicle to start Rentoid.com wrote a great piece in Australian Anthill magazine on The truth about ideas. From Steve:

The truth is this: there is no such thing as a big idea.

All ideas are essentially created equal. All ideas are the same size. Ideas only exist in a mental or virtual world. So how can we tell how big it is? Keep reading, and this will start to make sense.

An idea that really works becomes a big idea only after we prove it.

How big an idea was Google? (Just another search engine.)

How big an idea was ING? (An online bank without fees.)

How big an idea was Cirque de Soleil (A circus without animals.)

We’ll have to get Steve on the show soon He also has some other things to say on start-ups on his Start-up blog that are worth checking out. Great stuff Steve.

This entry was posted on Thursday, September 25th, 2008 at 3:18 am and is filed under Ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.