We talk to Mick about some of the basics involved in setting up and running a start-up and look at some of the issues that can plague those of us involved in this business, such as launching versus testing. Mick has done a post on this on the Pollenizer blog – which you should definitely add to your RSS. Mick’s advise is always practical and punchy so I hope you persevere through some of the jumpy sound and listen to the full interview. (We may have a Skype solution to hold on to your hats!)

In the meantime, go forth and innovate.

We speak to Duncan this week about advertising as a revenue model – we’ve heard some of our guests come down hard on the idea, but Duncan has some positive ideas on the issue. We also explore the evolving media landscape, and especially how investigative journalism is changing dynamics.

We apologise for the lower quality in the recording – our quest to create a quality sounding podcast via VOIP has the risk of internet connection cut-outs which occurred several times on this podcast, ruining the perceived flow on our debate. However we assure you for the most part, you will find the longer-than-usual podcast engaging and very interesting.

In the mean time go forth and innovate.

We speak to Rob about how he and his business partner Nick Gonios came up with the idea for 3eep two years ago and all they have learnt since that time. One of the interesting challenges they’ve faced is getting the word out to sports clubs that aren’t always tech-savvy or aware of the benefits of social networking (or even what that is).

Apologies for the recording quality at times, but this was actually take-two after our first recording was barely audible.

Keep listening – we have some other great guests lined up in th coming weeks and let us know if there is anything you would like us to cover or anyone you think we should speak to.

Go forth and innovate. Oh and leave comments people – it makes Elias feel loved and we know every Greek god needs his adoration that and it would be great to get some more feedback.

Photo credit: VJZoo

Rentoid was founded 12 months ago as an online marketplace to connect people who want to rent items. The business is cashflow positive and in led by Steve who has a background in marketing.

In the episode we discuss:
- his background
- Rentoid: its background and current state
- Monetising a web service and its implications
- his views on customer service and marketing
- how he transitioned from corporate worker to startup founder
- his views on Rentoids future
- His views on getting the word out for your startup
- the global financial crisis and consumer patterns

…and a lot more!

So lie down, press play, and take it in. When done, go forth and innovate Australia!